Electrifying Ideas: ZVEI commissions Fink & Fuchs with its new brand appearance
Fink & Fuchs is supporting the ZVEI (German Electro and Digital Industry Association) with its brand relaunch. The agency for integrated communication first developed the Corporate Design for its new brand appearance and will also assist the association of the electrical and digital industry with the accompanying PR activities.
The new Corporate Design was officially presented at the Annual ZVEI Conference in Berlin. It also marked the start of the repositioning of one of Germany’s largest industrial associations. The guiding principle, which is reflected in the new brand identity and in all communication media, is the vision of an All-Electric Society. The mission derived from this is to drive the transformation to a climate-neutral society forward through consistent electrification and digitalization. The new brand identity illustrates what the ZVEI stands for and how its seven lead markets and four key themes contribute to this vision.
“We all come into contact with products from the electrical and digital industry every day. It is precisely through its broad portfolio and high level of innovation that the industry has great potential to bring about change in terms of greater sustainability and energy efficiency,” Leonie Bark, Head of Strategy at the ZVEI, explains. “With our new brand identity, we are confidently demonstrating the important contribution the industry is making to the development of an all-electric society and the solutions it offers for pressing socio-political challenges, such as effective climate protection. We are pleased to have Fink & Fuchs as a strong partner at our side for the repositioning.”
Brief profile of the ZVEI: The German Electro and Digital Industry Association
The ZVEI represents the common interests of the electrical and digital industry and the related service companies in Germany and at the international level. The industry employs around 882,000 workers in Germany. Its sales amounted to around EUR 200 billion in 2021. Close to a quarter of all R&D expenditure in the manufacturing sector in Germany comes from the electrical and digital industry. The industry spends around EUR 20 billion a year on R&D and more than EUR 7 billion on investments. Product innovations account for one third of the industry’s sales. Every third innovation in the manufacturing industry as a whole receives its original impetus from the sector. For more information: https://www.zvei.org/