Fink & Fuchs takes over communications for Edenred

The digital service and payment platform Edenred has tasked the agency Fink & Fuchs with communicating its innovations for employee benefits. The mandate includes strategic consulting, C-level positioning and media relations. The aim of the communication is to consolidate Edenred’s position in Germany as a leading provider of vouchers and gift cards in the B2B business and to further expand it in the increasingly digitalized world of work.

Edenred specializes in providing its customers with flexible solutions for motivating, rewarding and retaining employees. The Edenred Group’s portfolio includes purpose-based payment solutions for food (e.g. meal vouchers), incentives (e.g. gift vouchers, employee engagement platforms), mobility (e.g. for multi-energy, maintenance, tolls, parking and commuter solutions) and corporate payments (e.g. virtual cards). In Germany, flexible benefits are offered for the tax-free 50-euro benefit in kind and the tax-privileged meal allowance. They increase the well-being and purchasing power of employees and at the same time increase the attractiveness of the company in the race for valuable talent.

The Edenred Group employs over 12,000 people worldwide. Founded in 1962, the company connects around 60 million users in 45 countries with almost one million corporate customers.

“As an expert in employee benefits, our goal is to have a positive impact on the world of work. We help companies to motivate employees, recognize their achievements and retain them in the long term. With Fink & Fuchs, we have a partner at our side who supports us in getting our messages out into the world of work,” says Nicole Mantow, CEO of Edenred Deutschland GmbH, explaining the decision to work with Fink & Fuchs.

Nicole Mantow, CEO of Edenred Deutschland GmbH