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Fink & Fuchs acquires NIO as a new client
The communications agency Fink & Fuchs has gained a new client in NIO. NIO is an electric car manufacturer that specializes in innovative and sustainable mobility solutions. Fink & Fuchs’s mandate will focus on PR and media relations in the consumer and lifestyle segment. The goal of the communication is to strengthen NIO’s position in the premium segment and to activate the community.
NIO was founded in 2014 and offers its customers not only vehicles, but also a comprehensive ecosystem of services, charging infrastructure and digital platforms. NIO considers itself a community that shares the values of freedom, innovation and sustainability. The NIO Houses in Berlin, Frankfurt/Main and Düsseldorf and the NIO Hub in Munich are open to the public and accessible to all those interested in the brand. They offer an enhanced form of customer experience with art exhibitions, events, coworking spaces and the NIO Café that goes beyond the offerings of other car manufacturers.
“We are delighted to welcome NIO as a new client. NIO is an innovative and future-oriented company that combines mobility and community in a very exciting and promising way”, says Michael Grupe, Management Board member of Fink & Fuchs. „We are convinced that we can help NIO achieve its goals thanks to our many years of experience and expertise in the field of technology and innovation communication,” he adds.
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