360° Market Entry Support by Fink & Fuchs and BLACK DOLPHIN
Germany is a highly competitive market with 60 automotive brands currently active. But E-mobility raises the bar: As electric drivetrains become standard, differentiation shifts to new decision criteria ilke charging infrastructure, software performance, and seamless digital user experiences. For emerging brands, this creates real opportunity but also calls for sharp positioning and a specific market strategy. At the same time, stakeholder structures are becoming more complex. Thus, successful market entry requires a coordinated approach that aligns brand, communication, and market access from day one. Clarity on USP and narrative is the decisive starting point.
Our promise – turning strategy into preference
Fink & Fuchs and BLACK DOLPHIN offer an integrated 360° PR & marketing ecosystem – designed to create cumulative impact across the entire GTM journey or activated selectively where needed. We create an individual package that fits you best.
We know how to translate a brand’s technical strengths and strategic ambitions into meaningful, differentiated stories that connect with stakeholders on a deeper level.
To ensure impact, we use structured communication tools and processes that align communications with your business objectives to deliver measurable results.
Why Fink & Fuchs AG and BLACK DOLPHIN
Fink & Fuchs brings over 35 years of experience as an innovation communications agency, developing powerful strategies that turn complex technologies into business impact. BLACK DOLPHIN adds a global network of PR, marketing, and media experts with deep industry expertise, particularly in automotive, technology, and energy. Together, we combine strategic depth, delivering a fully integrated 360° approach across the entire go-to-market journey.
Our track record spans projects like high-impact brand or product launches as well as dealer events for leading automotive innovators like BYD, NIO, Hyundai, for B-ON, oder X-PENG.
Integrated 360° communications – modular and scaleable
BLACK DOLPHIN x Fink & Fuchs offer an integrated 360°PR & marketing ecosystem, designed to create cumulative impact across the entire GTM journey or activated selectively where needed. Our 360-degree communications approach ensures that every touchpoint contributes to a coherent brand impact and a consistent brand experience. By bringing strategy, content, media, and activation together under one roof, we align all measures seamlessly and keep your brand narrative focused and unified.
At the same time, our modular setup allows for maximum flexibility: clients can select exactly the elements they need, or rely on us to tailor a fully customized solution that fits their specific goals and market situation.
Modular approach
Our approach combines all key disciplines required for successful automotive brand positioning in Europe:- Strategic communications and market entry consulting
- Media, KOL & influencer relations and thought leadership
- Content creation across digital and traditional channels
- Launch campaigns and brand activation
- Dealer and stakeholder communications
- Industry congresses & trade shows
One integrated setup – consistent brand impact
All activities are aligned to ensure coherent messaging, measurable brand impact, and a seamless brand experience across all touchpoints.
What we deliver: Modular and fully customizable
Clients can select individual services or choose a fully integrated communications program tailored to their market objectives, expansion stage, and business priorities.
Content creation & messaging architecture
Our services range from strategic content planning, brand and product messaging and newsroom setup to data-driven content production across all relevant formats and channels.
Brand launches
We define positioning, develop narrative frameworks, orchestrate launch events and manage stakeholder journeys end to end.
Product launch & experiences
We plan and deliver targeted product launch campaigns that introduce new vehicles to clearly defined audiences with precision and relevance.
Dealer & fleet activation
We support automotive brands in activating dealers and fleet customers through targeted, brand-specific experiences and sales-focused communications.
Media, Key Opinion Leaders & Influencer Relations
We help automotive brands build credibility and long-term relationships with media, key opinion leaders, and influencers through carefully designed familiarisation formats.
Industry Visibility & Thought Leadership
We position automotive brands and their leadership teams on the most relevant industry congresses and events to build visibility, credibility, and thought leadership.
